Internet Marketing Clinic Episode 113: SEO Beginners Guide

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Sometimes it is good to go back to basics. In today's episode, I take a look at what are the basic principles of SEO and why every business owner needs to have an SEO strategy for their business.

The topics I cover are:

What is SEO anyway? And, why does it matter?  There seems to be a lot of confusion on how this is executed and when is the time to 'start' SEO instead of understanding successful SEO is more of a foundational item for it to be successful long term.

We talk extensively about keywords and content and how that should be executed.
We talk about links and how they affect a website and how great content should always the best way to procure links.
We talk about Social Media and choosing the right platform as well as having a strategy that supports your content and your keywords.
We also covered WordPress and some of the plugins that will help you succeed. Including Yoast vs. RankMath, whereas I think RankMath is easier for a beginner to understand because it's more graphical and spells out what is needed.

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Beth Guide

President at Vertical Web

Beth Guide, owner of Vertical Web, is a leader in SEO Web Design, Web Hosting and Digital Marketing. She is a well known public speaker and technology expert in Houston. She also works with with University of Houston Bauer College of Business, Houston Community College for Entrepreneurship,the Houston West Chamber of Commerce, and the Northwest Houston Chamber as well as being a Fox26 correspondent for technology.

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