Categories: SEO

Avoiding SEO Mistakes – Class Notes

My class topic (HWCOC Class) for today covered SEO mistakes. I see them so often that I thought it would be a good idea to put them out in a way that people can use them and start to avoid issues.

1. Website and Navigation Errors –

People are using a subdomain of a big corporation and that doesn’t work well ever.
Pages with great content can’t be navigated to.
Robots files are blocked and/or the site can’t be spidered right

2. Words

Not using the right words on the page for the page to rank
Not identifying the proper keyword for the page to rank

3. Link Building vs. Marketing

Forcing link building and ending up with a bad link profile
Not using good Marketing Techniques and Channels to build links
Not posting good content
Be more brand-minded and not just link minded
Interact more in your community

4. Titles and Descriptions

Don’t forget to put a title on every page
Make titles compelling (sorta like a headline)
Write strong descriptions so Google may pick it up and improve your click-through

5. Use Webmaster Tools etal

Learn about the tools that keep your site in good health
- Webmaster Tools
- Screaming Frog
Stay up-to-date with Google Guidelines

6. Avoid Gimmicks

Don’t spin content
Don’t Steal Content
Don’t Register 50 domains with keywords
Don’t Create Microsites, (which was a gimmick)
Don’t Cloak your page, or whats on your page
Don’t go all-in on a trend (infinite scroll sites)

7. Keyword Stuffing and Anchor Text

Don’t stuff keywords into your content
Don’t over optimize a page adding anchor text on keywords everywhere
- Do this where it makes sense or it helps the reader
- There is no longer a formula like the old days

This is just the highlight reel of what to do and not to do. SEO mistakes are very common and some can be quite costly. Link Schemes, Bad content and bad execution on running the website can be lethal to having a good SEO presence.

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Beth Guide

President at Vertical Web

Beth Guide, owner of Vertical Web, is a leader in SEO Web Design, Web Hosting and Digital Marketing. She is a well known public speaker and technology expert in Houston. She also works with with University of Houston Bauer College of Business, Houston Community College for Entrepreneurship,the Houston West Chamber of Commerce, and the Northwest Houston Chamber as well as being a Fox26 correspondent for technology.

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