Categories: Uncategorized

Episode 115: Recreating Sales Leads – Email Marketing Can Help with SEO and Sales

In today's Internet Marketing Clinic we talked about how to do Email marketing with the Vertical Web way of doing this. Since the pandemic Vertical Web has started working with email marketing to help our clients stay in touch but also we have realized that we can create a circumstance where we are reminding folks that we are out here and we are available. We have done the same with several clients and we have been able to re-establish relationships with previous customers and restarted a sales dialogue.

Because everything we do is really centered on sending google the right signals we incorporated our IMC and podcast and have used email to help us grow our class and our podcast. Both have been working very well. Additionally we have repurposed these blog posts into social media posts and that also has created foot traffic as well as a way for our clients to keep in touch with us via social media. So although this is somewhat off what we normally do, Email marketing is an important tool we have in our marketing arsenal and should be used. If you don't know how to use email marketing or where to start, this class is for you.
Video

Follow Me
Beth Guide

Beth Guide, owner of Vertical Web, is a leader in SEO Web Design, Web Hosting and Digital Marketing. She is a well known public speaker and technology expert in Houston. She also works with with University of Houston Bauer College of Business, Houston Community College for Entrepreneurship, the Houston West Chamber of Commerce, and the Northwest Houston Chamber as well as being a Fox26 correspondent for technology.

Recent Posts

Sign Up Now for Next Weeks Class!

Internet Marketing Clinic Schedule February 2025 HWCOC Classes Have Returned! New location to Better Serve… Read More

23 hours ago

Sign Up for March’s Classes and Enjoy New Topics to Supercharge Your Business Marketing Strategy.

Internet Marketing Clinic Schedule February 2025 3 Clinics a Month at Convenient Locations to Better… Read More

5 days ago

IMCH: Looking ahead to SEO in 2025

Navigating the Future of SEO: Key Trends and Strategies for 2025 The digital marketing landscape… Read More

1 week ago

March 2025 SEO Class Schedule

Internet Marketing Clinic Schedule February 2025 3 Clinics a Month at Convenient Locations to Better… Read More

1 week ago

IMCH: SEO BootCamp: Getting Back to Basics – A Comprehensive Guide

Whether you're a small business owner, entrepreneur, or digital marketer, understanding the fundamentals of SEO… Read More

1 week ago

IMCH: All About Keywords – A Comprehensive Guide to SEO Success

Keywords have been at the core of search engine optimization (SEO) since the early days… Read More

2 weeks ago