As the knowledge graph becomes more and more part of our life, I thought this might be a good time to start to define it. As the Google My Business starts its campaign to get all small business on the internet, this will become something required for all small business to know about. Establishing an […]
Knowledge Graph Defined Read More »
Before I put up my latest blog on SEO/Social Media post I want to apologize that I’ve been away. We had a death in the family and everything has been a little off and running behind trying to get caught up. I had one of my staff write this so it doesn’t have my usual
SEO and Social Media Forever Tied Together Read More »
Sometimes when I decide on a class topic I never know how its going to go. I know every one has an opinion on how to do social. The Millennials think they are experts on it. And if posting pictures of Dilbert complaining about his job in a cubicle, a lost or abused dog or
Social Media: The Right Way Read More »
I sat down this morning to write a proposal for a perspective new client. It just struck me in how much I had to change to define our business and how to redefine SEO. SEO really has mutated and no longer can it be compartmentalized as it has been in the past. When I redid the website, I started
Why SEO Isn’t Just SEO Anymore: We are all Digital Marketers Now! Read More »
Okay, so Happy St. Patrick’s Day! Did you know St. Patrick was Italian? I didn’t, but being Italian myself…I see an opportunity. And then important news; Kraft has recalled Mac and Cheese. So that’s our current events tidbits for the day. So, here’s a question: If you are a national manufacturer, should you push a local
Local Search Optimization: To do or not to do Read More »
So yesterday I got an email from our publicist that asked me to give her 3 tips for people that own a website. As I sat down to write them for her, I realized we had a really good core idea that could be easily made into a killer blog post as well as
Making Multiple Uses Out of Your One Content Idea Read More »
In the age of penguins, there has been much attention paid to anchor text and how to use it properly now. When I add in the considerations for the over-optimization penalty a page has, how to add and when to add anchor text had to change. First lets recap how we did things in the
Anchor Text in a Post Penguin world Read More »
The 7 Deadly Sins of Web Design: Let’s face it, website conversion should be the end game of every website. The basic purpose of a website is to have the page convert into a sale or a contact from a potential client. Almost daily I am confronted with a website that didn’t include ways for
7 Deadly Sins of Web Design Read More »
Is paid search marketing beneficial? Is it going to cost less to do it oneself? Why is hiring an SEO expert ideal? Advertising to an online target audience is not always easy. Even a professional can easily become overwhelmed especially with all the rule changes associated with each and every search engine. Success means understanding
Look To The Experts To Perform Paid Search Marketing Read More »
What makes the ideal choice from all of the available online marketing companies? How can the consumer save money while maximizing results? What is most important when searching for a better page ranking? Ask about the experience of the proposed service provider. If the provider hires employees, are those people trained and experienced? Is their work
Achieve Real Results With Online Marketing Companies Read More »
