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The Importance Of Online Reputation Management

Online reputation management is something that can make or break an internet based business. If the management is poor, then the public will quickly turn away from the company. If it is done well, though, it could make the popularity of the company grow exponentially. The definition of this term simply means creating a good image and reputation for a company that operates through the internet. It reduces the bad and increases the good feedback of the business. When an individual goes to a company website and reads some horrible reviews that several customers have left, they will not have any desire to do business with that particular company. Online reputation management can and will draw in more people instead of driving them away.

It is virtually impossible to prevent some sort of negative comment from some customers. It doesn’t matter how hard a company tries, there is just no pleasing some people. The thing to do, though, is not to criticize or respond to them in a harsh manner. Doing so would destroy a business very fast. Companies should listen to and respect any unhappy customer that may come up. This sends a very positive message to current and future customers. This is a great example of online reputation management.

Admitting mistakes may seem like a poor decision, but it is actually just the opposite. No one person or one company is perfect. All a business can do is try their best, but mistakes will be made. Instead of avoiding any questions or concerns about the mistakes, fess up to them and explain the situation to the customer. More than likely, they will understand and be thankful for the honesty. This shows the public that the company cares about the way they are seen in the public eye and that they care about making things right.

Having a user friendly and informative website is using great online reputation management skills. Staying up to date with the business website is very important. Staying in regular contact with the customers who log on to the site generates great publicity and trust.

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Beth Guide

President at Vertical Web

Beth Guide, owner of Vertical Web, is a leader in SEO Web Design, Web Hosting and Digital Marketing. She is a well known public speaker and technology expert in Houston. She also works with with University of Houston Bauer College of Business, Houston Community College for Entrepreneurship,the Houston West Chamber of Commerce, and the Northwest Houston Chamber as well as being a Fox26 correspondent for technology.

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