I sat down this morning to write a proposal for a perspective new client. It just struck me in how much I had to change to define our business and how to redefine SEO. SEO really has mutated and no longer can it be compartmentalized as it has been in the past. When I redid the website, I started […]
Why SEO Isn’t Just SEO Anymore: We are all Digital Marketers Now! Read More »
I know, I know. I’ve been falling behind here. Well in part it was because I kept waiting for the other shoe to drop and so far it hasn’t. We were all were warned and advised that the flip to mobile was going to be harmful to sites if you didn’t heed the warning and
The Aftermath of the Google Mobile Update. Read More »
My class topic (HWCOC Class) for today covered SEO mistakes. I see them so often that I thought it would be a good idea to put them out in a way that people can use them and start to avoid issues. 1. Website and Navigation Errors – People are using a subdomain of a big
Avoiding SEO Mistakes – Class Notes Read More »
Yesterday I was in a meeting and was asked about this concept of newsjacking as a ‘new’ way to gain traffic because your piggybacking yourself to hashtags and things that are trending, and building a Tag Cloud geared towards that. Well, I stopped and thought about this for a minute and looked over the paper
Is NewsJacking Really New or News? Read More »
I’ve been getting a lot of calls here of late from folks that sorta go like this: Hi, my domain is (fill in the blank) and we need to convert or migrate our website to WordPress. How do I do that? Sounds simple enough on the surface, but there are many things to consider as you
The Flip is in…Tips on Migrating a Website to WordPress Read More »
There, I said it. Mobile is coming. I’m to sure we needed Google to give us a drop dead date. And, I have an interesting theory on that anyway, but I’ll save that for another day. More to the point, I want to address a few things that need to be discussed when deciding how
Mobile is Coming. The Case for Responsive Web Design Read More »
I’m sure I’m going to get that question, so I’m preemptively answering it. I may still go with a flat color palette yet, but I’m still not sure that’s going to convince you I know what i’m talking about, and two, it’s a fad and I hate fads. You’re always chasing them down the road. I
Why Didn’t I Build an Infinite Scroll? Read More »
Yesterday I had lunch with a prospective new client that had a story similar to many I hear. He did have one interesting characteristic though, he was using a ‘blog network.’ So here’s the back story. He recently acquired a business and it came with a webmaster. Not really a website, just the webmaster. And
Blog networks and bad web designers Read More »
Okay, so Happy St. Patrick’s Day! Did you know St. Patrick was Italian? I didn’t, but being Italian myself…I see an opportunity. And then important news; Kraft has recalled Mac and Cheese. So that’s our current events tidbits for the day. So, here’s a question: If you are a national manufacturer, should you push a local
Local Search Optimization: To do or not to do Read More »
News broke this morning that the popular SEO plugin for word press now has a venerability which allow a common web attack called SQL injection. Not to get all geeky on you, I’m going to simplify it for you. First make sure that none of you users are authors, unless you know who they are.
Exploit found in Ultimate SEO Utility (Yoast SEO) Read More »
