This past week I tackled a very uncomfortable topic in class. In this day and age of putting personal information and self-agrandizement on social media, it seems that people are still unable to tell people how great they are or why their service or product is the best. Small business owners are a funny breed. […]
Make It Personal: SEO Now Demands It! Read More »
I probably should of paid more attention in my psychology classes in college. In today’s marketing climate, it is more important than ever to understand the psychology of our potential buyers. Regardless of whether we sell a product or a service, user intent is becoming increasingly important. For many years we found a keyword and
Great Content and User Intent: Where the Rubber Meets The Road Read More »
A little cheesy but I always wanted to say that. As most of you know i live in the lost city of Houstontis, twin sister of Atlantis. And as you know tomorrow is class day. As you can see the city is flooded. Sort of surreal with the blue skys and overflowing Bayous.
Houston we have a washout and Some Upcoming Events. Read More »
I was reading about Blue Bell this morning. Anyone from Texas knows how loyal and even somewhat territorial we are about Blue Bell Ice Cream, but the article went on to ask if it really was superior ice cream or was it superior marketing and the case was made that it was superior marketing. Folksy,
It’s All In The Marketing And Quality (According to Google) Read More »
As you know I love to tell you my tales as I travel around town and meet new people. My newest story is about a website that had its traffic drop off by half over the last year. As everyone knows, that can be a deathblow to a business. Often there is a desperation play
How to Cleaning Up After Bad SEO Firms and Bad Web Design Firms. Read More »
As I have been providing prospective clients with proposals, I kept getting the same question. What does each of these terms mean.? Sure I have my statement of who we are as a company and what result can be reasonably expected, but what I found was I had my talking points, but what I didn’t
What Should Be Included In A SEO proposal? Read More »
I’ve added our May Class Schedule:
May Digital Marketing and SEO Class Schedule: Read More »
I sat down this morning to write a proposal for a perspective new client. It just struck me in how much I had to change to define our business and how to redefine SEO. SEO really has mutated and no longer can it be compartmentalized as it has been in the past. When I redid the website, I started
Why SEO Isn’t Just SEO Anymore: We are all Digital Marketers Now! Read More »
I know, I know. I’ve been falling behind here. Well in part it was because I kept waiting for the other shoe to drop and so far it hasn’t. We were all were warned and advised that the flip to mobile was going to be harmful to sites if you didn’t heed the warning and
The Aftermath of the Google Mobile Update. Read More »
My class topic (HWCOC Class) for today covered SEO mistakes. I see them so often that I thought it would be a good idea to put them out in a way that people can use them and start to avoid issues. 1. Website and Navigation Errors – People are using a subdomain of a big
Avoiding SEO Mistakes – Class Notes Read More »
